We’re really excited about the new foam permanent hair colour from John Frieda, which is due to hit the shelves in November, promising salon quality colouring from a quick and easy foam.
The John Frieda® haircare professionals have announced another haircare first; John Frieda® Precision Foam Colour, a new permanent foam hair colour designed to deliver salon-precise results at home. This revolutionary non-drip foam spreads easily into roots and hard to reach places, and gives 100% grey coverage, leaving you with nothing but shiny, natural-looking results. With 20 gorgeous shades to choose from, achieving a fabulous salon-quality result at home has never been easier.
Nicola Clarke, Creative Colour Director for the John Frieda® brand and the authority on colour has been involved in the development of John Frieda® Precision Foam Colour to ensure the product delivers a professional colour result.
Nicola says, “Home hair colouring can be a risky process and often results in uneven, unnatural looking colour. I speak with women in the salon everyday who have tried to re-create a professional look at home only to return to the salon disappointed. We addressed this issue in the development of John Frieda® Precision Foam Colour. We’ve taken the fear out of home colouring by making the process easy, clean and effortless; creating a product that gives perfect coverage and a truly professional colour result.”
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You can also join the John Frieda Elite® Members Club – join at www.johnfrieda.co.uk/elite_members_club.asp