A Breakthrough in Home Hair Colour

John Frieda Precision Foam ColourWe’re really excited about the new foam permanent hair colour from John Frieda, which is due to hit the shelves in November, promising salon quality colouring from a quick and easy foam.

The John Frieda® haircare professionals have announced another haircare first; John Frieda® Precision Foam Colour, a new permanent foam hair colour designed to deliver salon-precise results at home. This revolutionary non-drip foam spreads easily into roots and hard to reach places, and gives 100% grey coverage, leaving you with nothing but shiny, natural-looking results. With 20 gorgeous shades to choose from, achieving a fabulous salon-quality result at home has never been easier.

John Frieda Precision Foam ColourNicola Clarke, Creative Colour Director for the John Frieda® brand and the authority on colour has been involved in the development of John Frieda® Precision Foam Colour to ensure the product delivers a professional colour result.

Nicola says, “Home hair colouring can be a risky process and often results in uneven, unnatural looking colour. I speak with women in the salon everyday who have tried to re-create a professional look at home only to return to the salon disappointed. We addressed this issue in the development of John Frieda® Precision Foam Colour. We’ve taken the fear out of home colouring by making the process easy, clean and effortless; creating a product that gives perfect coverage and a truly professional colour result.”

John Frieda Precision Foam Colour will be available from all JohnFrieda range stockists from November, including:
Boots
Superdrug

Follow John Frieda on Facebook and Twitter for the latest tips, how-to videos and styling advice, as well as competitions and product giveaways at www.facebook.com/johnfriedauk and www.twitter.com/johnfriedauk

You can also join the John Frieda Elite® Members Club – join at www.johnfrieda.co.uk/elite_members_club.asp

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One thought on “A Breakthrough in Home Hair Colour

  1. This looks really cool. I’ve been looking for a home colouring kit for sometime, visiting the salon every month is getting expensive. I’ll give this a go when its available.

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